About Me
Accomplished B2B and B2C marketing, editing, and writing professional with over 20 years of experience in content generation across existing and start-up industries. Demonstrated success in leading high-performing teams in executing bespoke marketing content. Proven track record of serving on executive teams and taking leadership roles for executive decision-making. Highly skilled in taking initiative on digital marketing initiatives, with well-documented expertise in planning and executing omnichannel strategies. Dedicated leader committed to uplifting team members and helping them advance professionally and personally.
Areas of Expertise
Content writing, social media campaigns, copywriting, email marketing, team leadership and development, market research, marketing and branding communications, omnichannel marketing, stakeholder engagement
Professional Experience
Rallio, Irvine / 2013 – 2022: Vice President of Content & Communications
Oversaw high-performing teams and individuals in end-to-end communication and marketing management, serving on Executive team to provide key marketing and communication insights for strategic planning, business development, and corporate decision making. Designed content for multi-channel marketing, including posting on blogs, social media, and company website. Monitored and analyzed brand engagement and awareness and formulated partnerships with Entrepreneur, Franchising World, and Franchise Business Review to post guest contributions. Partnered with HR to manage talent recruiting pages on Glassdoor and Indeed. Coordinated email campaigns, case studies, and white papers with sales and marketing teams to ensure all activities were aligned.
Freelance Writer, Editor, Content Marketer, and Social Media Marketer & Manager
Provide freelance writing, editing, marketing, and social media marketing and management services to diverse clients, ensuring organizational goals are captured within content. Facilitate drafting and editing of newsletters, email marketing, copywriting, social media content, editorial calendars, and more, maintaining strict schedules and deadlines for content delivery across client projects. Serve as contractor for highly selective MarketerHire freelance platform, which requires email marketing and content marketing for clients such as Eupterra Omnimedia, Studio E6, and NOVOS Labs. Engaged in copywriting and copy editing services for Draft.co, Urban Writers, and Upwork freelance platforms.
Experian, Costa Mesa / 2009 - 2013: Senior Copywriter and Copy Editor
Supported Experian’s Corporate Marketing department by designing and editing marketing and advertising materials for diverse channels, including blog articles, emails, ads, direct mail, and website copy as part of in-house creative services agency. Reviewed copywriting material from junior copywriters and provided editorial remarks, revisions, and additions to align work more closely with Experian needs and guidelines. Analyzed branding identity and identified any grammar, spelling, or branding errors to build strict continuity with Experian culture and goals.
Additional Experience
Entrepreneur Magazine: Managing Editor
Education
Master of Arts in English, California State University, Fullerton
Bachelor of Arts in English, California Polytechnic State University, San Luis Obispo
Professional Training
Fundamentals of Digital Marketing, Google Digital Garage
Email Marketing Certification, Hubspot
Health Coaching Certification, Institute for Integrative Nutrition
500-Hour Yoga Teaching Certification, CorePower Yoga
Technical Proficiencies
WordPress | Canva | MailChimp | Active Campaign | Constant Contact | ConvertKit | Leadpages | Hubspot | Facebook | Instagram | LinkedIn
Portfolio Links
Freelance Website
Entrepreneur
Livestrong
Areas of Expertise
Content writing, social media campaigns, copywriting, email marketing, team leadership and development, market research, marketing and branding communications, omnichannel marketing, stakeholder engagement
Professional Experience
Rallio, Irvine / 2013 – 2022: Vice President of Content & Communications
Oversaw high-performing teams and individuals in end-to-end communication and marketing management, serving on Executive team to provide key marketing and communication insights for strategic planning, business development, and corporate decision making. Designed content for multi-channel marketing, including posting on blogs, social media, and company website. Monitored and analyzed brand engagement and awareness and formulated partnerships with Entrepreneur, Franchising World, and Franchise Business Review to post guest contributions. Partnered with HR to manage talent recruiting pages on Glassdoor and Indeed. Coordinated email campaigns, case studies, and white papers with sales and marketing teams to ensure all activities were aligned.
- Spearheaded the creation of marketing department and established long-term successful marketing efforts that drove brand awareness, including the launch of a blog that resulted in company being seen as thought leader within social media marketing.
- Headed client social media content division to manage the creation of monthly social media content calendars and social strategy for clients in diverse industries. Used Rallio's social media SaaS platform to schedule content across platforms.
- Implemented monthly employee newsletter, which improved company morale, increased communication, and allowed investors to form concrete ideas on company progress and culture.
- Received promotion from Director of Social Media Content to VP of Communications within five years.
- Led Rallio in earning several awards, such as Comparably.com Best CEO award, Entrepreneur Top Franchise Supplier, Entrepreneur 360, and Inc.com 5000.
- Boosted productivity of content marketing initiatives by 700% by implementing scheduling software, which assisted in planning content marketing strategies and editorial calendars across two cross-functional Marketing and Communications teams.
Freelance Writer, Editor, Content Marketer, and Social Media Marketer & Manager
Provide freelance writing, editing, marketing, and social media marketing and management services to diverse clients, ensuring organizational goals are captured within content. Facilitate drafting and editing of newsletters, email marketing, copywriting, social media content, editorial calendars, and more, maintaining strict schedules and deadlines for content delivery across client projects. Serve as contractor for highly selective MarketerHire freelance platform, which requires email marketing and content marketing for clients such as Eupterra Omnimedia, Studio E6, and NOVOS Labs. Engaged in copywriting and copy editing services for Draft.co, Urban Writers, and Upwork freelance platforms.
- Created search engine optimized articles on nutrition, fitness, and wellness for Livestrong.com via Leaf Group.
- Crafted funnel copy for Eupterra Media, a naturopathic doctor, and others with landing pages, emails, lead magnets, and popup boxes.
- Oversee monthly internal newsletter for Ensign Therapy.
- Generate blog articles, website content, and web page meta descriptions for 12 South Recovery.
- Designed email sequences to assist World Travel Holdings in recruitment efforts.
Experian, Costa Mesa / 2009 - 2013: Senior Copywriter and Copy Editor
Supported Experian’s Corporate Marketing department by designing and editing marketing and advertising materials for diverse channels, including blog articles, emails, ads, direct mail, and website copy as part of in-house creative services agency. Reviewed copywriting material from junior copywriters and provided editorial remarks, revisions, and additions to align work more closely with Experian needs and guidelines. Analyzed branding identity and identified any grammar, spelling, or branding errors to build strict continuity with Experian culture and goals.
- Maintained highest quality standards for print and digital assets.
- Partnered with senior marketing managers and Chief Marketing Officer to create compelling ad campaigns that established Experian as industry leader.
Additional Experience
Entrepreneur Magazine: Managing Editor
- Supervised team of 30+ employees and freelancers to in generating compelling content to increase magazine subscriber pool and build strong base of high retention consumers.
- Conceptualized story ideas from scratch to create compelling headlines and cover lines that captured consumer attention and promoted further reading.
- Established relationships with experts and business owners to author hundreds of different small-business articles based on interviews.
- Led partnership and coordination with all departments to support smooth publication process.
- Offered coaching and mentorship to writers and editors to encourage talent development and growth.
Education
Master of Arts in English, California State University, Fullerton
Bachelor of Arts in English, California Polytechnic State University, San Luis Obispo
Professional Training
Fundamentals of Digital Marketing, Google Digital Garage
Email Marketing Certification, Hubspot
Health Coaching Certification, Institute for Integrative Nutrition
500-Hour Yoga Teaching Certification, CorePower Yoga
Technical Proficiencies
WordPress | Canva | MailChimp | Active Campaign | Constant Contact | ConvertKit | Leadpages | Hubspot | Facebook | Instagram | LinkedIn
Portfolio Links
Freelance Website
Entrepreneur
Livestrong